Kawaii Crush is a recent toy brand by Spin Master. This is the wiki's subject!
The dolls and other products first appeared in stores in July 2013.
Originally Kawaii Crush was only intended for girls the ages 6 to 8 and they were to come out in 2012.
- Kawaii - Cute in Japanese
- Crush - Love, rather than 'Crushing'.
Full meaning: Cute Love.
"What's your crush?"